Request for Expressions of Interest Engagement of Media and Creative Agency
The Federal Government of Nigeria has received financing from the...
Technology and Creative Sector
Financing Agreement reference: 2000200005160
Project ID No.: P-NG-K00-009
Background
The Federal Government of Nigeria has received financing from the African Development Bank (AfDB), Agence Française de Développement (AFD), and the Islamic Development Bank (IsDB) towards the implementation of the Investment in Digital and Creative Enterprises (iDICE) Programme.
The objective of the iDICE Programme is to promote entrepreneurship, boost innovation, create jobs, enhance social development, and achieve economic transformation by fostering growth in the digital technology and creative ecosystem—building on existing investments and synergies with ongoing initiatives in Nigeria.
In line with implementation arrangements, the iDICE Programme Coordination Unit (PCU) within the Bank of Industry (BOI) is seeking to engage the services of a Creative/Media/Public Relations Agency to support the programme’s communication, visibility, and partnership objectives.
Objectives
The engaged agency will be responsible for developing and implementing a comprehensive communications and visibility strategy, amplifying the iDICE Programme’s profile, and driving strategic partnerships that support Nigeria’s digital and creative economy.
The assignment includes managing media relations, digital communications, stakeholder engagement, and partnership development aligned with the programme’s transformative goals.
Scope of Work
The Agency shall carry out a range of duties including, but not limited to:
Developing and executing a strategic communications plan aligned with iDICE objectives, targeting diverse audiences across multiple channels.
Building and maintaining relationships with national and international media outlets, pitching stories, and managing press events to maximize positive coverage.
Developing and managing high-quality content — press releases, newsletters, social media posts, reports, and audiovisual materials.
Developing and executing a comprehensive digital marke...
