Jumia’s Q4 2025 revenue jumps 34% to $61.4 million
Jumia grew revenue by 34% to $61.4 million in Q4 2025, driven by stronger marketplace sales and rising demand in Nigeria. The eCommerce company also narrowed losses and cut cash burn as it pushes toward profitability.
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Jumia has reported a strong rebound in revenue and operating performance in the fourth quarter of 2025, signalling renewed momentum for the African e-commerce company after several years of restructuring and market exits.<br />
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In its unaudited financial results (PDF) for the quarter ended December 31, 2025, Jumia reported revenue of $61.4 million, a 34% year-over-year increase from $45.7 million in Q4 2024. On a constant currency basis, revenue grew by 24%, reflecting both higher transaction volumes and improved marketplace monetisation<br />
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The revenue growth was driven largely by strong performance in Jumia’s marketplace business. Marketplace revenue, which includes third-party sales, advertising, and value-added services, reached $31 million, a 36% increase year-on-year.<br />
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Third-party sales revenue grew 33% to $26.7 million, supported by higher customer usage and improved execution across core markets. Advertising revenue also rose sharply, increasing 42% to $2.9 million following the rollout of Jumia’s retail media platform, while value-added services revenue jumped 79% to $1.4 million<br />
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First-party sales revenue climbed 33% year-on-year to $29.9 million, reflecting strong demand for international brands and better supply-side execution.<br />
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Gross profit increased even faster than revenue, rising 43% year-on-year to $34.2 million, with gross margin improving to 12.2% of GMV from 11.6% a year earlier. Jumia attributed the margin expansion to continued progress in marketplace monetisation and better cost discipline<br />
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Gross merchandise value (GMV) also saw a significant uptick. GMV for the quarter grew 36% year-on-year to $279.5 million, or 23% in constant currency.<br />
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Excluding South Africa and Tunisia — markets Jumia exited in late 2024 — physical goods GMV grew by 38%. Nigeria stood out as a key growth market, with orders up 33% and GMV surging 50% year-on-year, underlining the company’s renewed focus on its strongest geographies<br />
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Beyond top-line growth, Jumia made notable pro...
