Jollof Boss Launches WhatsApp-Paystack Pilot Testing Chat Commerce for African SMEs
A Nigerian pilot integrating WhatsApp Cloud API and Paystack reveals...
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Adlore Business Enterprise Limited has launched a live pilot of its conversational commerce platform, Jollof Boss, integrating the WhatsApp Cloud API with Paystack’s payment infrastructure to explore how African SMEs can manage product discovery, ordering and payments within messaging environments.<br />
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The pilot enables customers to browse a structured food catalogue inside WhatsApp, place orders through interactive chat flows and complete transactions using Paystack-generated payment links. Once payment is confirmed, automated notifications are sent to merchants, allowing them to process orders more efficiently.<br />
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Nigeria provides a particularly relevant environment for testing conversational commerce systems. The country combines high WhatsApp adoption, a rapidly expanding fintech ecosystem, and millions of mobile-first small businesses that already manage customer relationships through chat-based interactions. Through the Jollof Boss pilot, Adlore aims to observe how messaging platforms and payment systems can be orchestrated into a more seamless digital commerce workflow for African SMEs.<br />
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Across Nigeria, WhatsApp has increasingly become a practical digital storefront for many small businesses. Food vendors share menus through status updates, fashion retailers confirm orders in chat conversations, and payments are commonly completed through bank transfers or payment links sent during those conversations.<br />
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The Jollof Boss pilot was designed to test how these fragmented steps could be structured into a more coordinated conversational commerce workflow. Customers can select items from a menu, choose pickup or delivery options, receive a Paystack payment link, and trigger merchant notifications once payment has been confirmed.<br />
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Behind the scenes, the platform operates on an event-driven backend architecture that subscribes to WhatsApp webhooks, generates payment requests, and records timestamps across every stage of the order-to-payment lifecycle. This allows the system to measure how messaging and payment...
