Creators in Malawi to start earning online in April
On Techpoint Digest, we discuss creators in Malawi ‘s plan to start earning online in April, a Nigerian AI tool for building websites, and Moniepoint acquiring Orda to deepen restaurant play.
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Victoria from Techpoint here,
Here’s what I’ve got for you today:
Creators in Malawi to start earning online in April
Nigerian AI tool used by global VC firm
Moniepoint acquires Orda to deepen restaurant play
Creators in Malawi to start earning online in April
Photo by Austin Distel on Unsplash
Malawi’s creators might finally be getting their moment. After years of producing content without getting paid by global platforms, things are starting to shift, and this time, it looks more structured than just promises.
Here’s the news: the Malawi Communications Regulatory Authority is working on a monetisation push in partnership with Meta and TikTok. The first engagement is set for April in Lilongwe, where selected creators will begin conversations around how to actually earn from their content.
What this means is that Malawi is trying to plug its creators into the global creator economy, something many African countries like Nigeria and Kenya already benefit from. For a long time, Malawian creators have been locked out of monetisation tools on platforms like Facebook and YouTube, despite building audiences and driving engagement.
Why it matters is simple: money, jobs, and relevance. The government believes enabling monetisation could unlock new income streams, create jobs for young people, and even bring in tax revenue through the digital economy. In a country where youth unemployment is a real issue, turning content creation into a viable career could be a big deal.
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The context here is years of frustration. Creators have repeatedly pushed for access to monetisation features, arguing that they generate value for global platforms but earn nothing in return. Some estimates even suggest creators could be making hundreds of dollars monthly if these systems were enabled locally.
Zoom out, and this is part of a bigger African story. The creator economy on the continent is growing fast, but access to monetisatio...
