A Historic Holiday Campaign: Remit Choice’s Millions Cedi Christmas Redefines Customer Rewards in Ghana

This festive season, Remit Choice is making a remarkable statement...

This festive season, Remit Choice is making a remarkable statement in Ghana’s digital remittance space. The Ghana Millions Cedi Christmas campaign, estimated at 30 million cedis, is shaping up to be one of the largest reward initiatives ever seen in the country. Beyond the festive cheer, this campaign signals both celebration and a strategic re-entry following Remit Choice’s reinstatement earlier this year after successfully navigating regulatory requirements.

Scalable Rewards That Grow with Participation

At the core of this initiative is a scalable reward system. Unlike traditional campaigns with fixed budgets, Remit Choice has tied the prize pool to participant engagement. As users send money, refer friends, and engage with the platform, the overall pool can grow—potentially exceeding the initial 30 million cedi estimate. This design ensures that every customer contributes to a collective achievement, creating a sense of shared success across the Ghanaian diaspora.

Industry observers note that this approach not only motivates existing users to remain active but also attracts new customers, reinforcing Remit Choice’s position as a dynamic, user-centred fintech platform.

Referral Structure: Connecting Communities and Rewards

The referral program is a central feature of the campaign, providing an opportunity for participants to earn substantial rewards while helping others join the platform. The program includes:

600 GHS for the first two successful referrals

300 GHS for each additional successful referral

300 GHS for new users completing their first qualifying transfer

For example, a participant who successfully refers six friends who each send over 1,400 GHS to Ghana could earn 1,800 GHS, demonstrating the tangible benefits of active engagement. This tiered reward system encourages users to leverage their networks, effectively turning social connections into financial incentives while supporting families back home.

Christmas Bonus for Top Participants

Beyond referrals, the campaign rewards overa...